The connection between our health and the contents of our shopping carts is undeniable. Yet, the global conversation focuses predominantly on treatment rather than prevention, with 90% of global health budgets are spent on managing chronic diseases.
Real change begins at the table—with the food we choose. Quality food sourced from diligent farms and dedicated producers is fundamental. It’s not just one part of the health "pie"; it’s the cornerstone, critical and impactful, the very foundation of our health
We need redirect our attention, initiate discussions on preventive health, and enlighten people about the crucial role of quality food.
It’s not about the story, it is how you tell it that will change a mindset.
It's time to wake up.
